Service Supervisor Tumi Theledi is an inspiration to his Rand-Air colleagues as, through dedication and commitment, study and hard work, he is making impressive progress – at an ‘electrifying’ pace:
Take a look at positive teamwork in action!
As part of the global Atlas Copco Group and widely recognised as the local equipment rental leader, Rand-Air delivers portable air, power, lighting and flow solutions into a variety of industries; while its agile, customer-centric service, safety and quality consistently assists customers to successfully meet their operational requirements.
DEKRA Industrial SA’s formidable reputation as the leader in non-destructive testing (NDT) and inspections has received further endorsement, with the recent win of a NOSCAR Safety Award. This is acknowledged as a very prestigious accolade and confirmation of excellence in the field of occupational health, safety, environment and risk management — bringing DEKRA Industrial closer to its avowed Vision 2025: to be ‘the global partner for a safe world’.
Rand-Air is the recognised local rentals market leader, with a track record of 47 years in the industry. As part of the global Atlas Copco Group, Rand-Air offers a comprehensive range of TUV-certified oil-free, diesel or electric air solutions, lighting towers and a range of power (generators) and flow (pump) solutions. Rand-Air upholds an excellent reputation, based on its principle of exceeding customers’ expectations.
Betterect, a South African specialist in the fabrication and erection of large steel structures within the mining, petrochemical and other industries, both locally and internationally, recently won the Industry category of the prestigious annual Steel Awards 2020.
Betterect, a South African fabricator and erector of large processing equipment structures, undertakes steel fabrication projects within the mining, petrochemical and other industries, for clients as far afield as Austria, Italy, Germany and Australia, as well as throughout Southern and Central Africa. With more than four decades in the industry, they are the recognised leaders within their field.
While the famous poet TS Eliot wrote about the ‘still point in a turning world,’ we now know that a pandemic such as Covid-19 wreaks havoc with any form of ‘stillness’ – metaphorical or otherwise! On the contrary, it says ‘to hell with certainty, predictability or normality! Consequently, life has suddenly become an ever-changing battle fought against an unseen – but nonetheless insidious – covert enemy on shifting economic and social sands.
The resulting lockdown measures, while initially laudable and prudent, have dragged on – dragging an already struggling economy down to new and very unpleasant lows along with it.
However, as a long-standing PR person and irrepressible optimist, while acknowledging these harsh realities, I do not advocate dwelling on them. Having faced up to the ‘new normal’, it is up to each and every one of us to ‘dig deep. We need to get over ourselves and our understandable sense of shock at how swiftly Covid has forever altered the status quo – and start proactively using the tools available to rebuild our lives – and our businesses.
If your clients, staff and suppliers are your lifeboats in this stormy new sea, then I strongly postulate that consistent, strategic communications with those 3 key stakeholder groupings are the lifeline connecting you to them, and by definition also to one another.
Much has undoubtedly changed – but some things have thankfully remained the same. Human beings have been story-tellers since the earliest times; and that innate desire to ‘tell stories’ – and thereby create personalities, reputations and even legends – can all be summed up as the need and desire to communicate.
Therefore, no matter how bad the economy currently is, I challenge companies to resist the urge to indulge in ‘knee-jerk’ reactions, cutting all perceived non-essential services.
Stop! Think! Consistent communication of your brand, strategy, key messages and value proposition to key target markets is essential! Don’t be tempted to convince yourself that the Sound of Silence is your clients’ favourite song!